Elie Saab Collaborates with M3M for Their First Luxury Project in Sector 111, Gurgaon
Published on January 17, 2026
The Indian high-end property market is undergoing a landmark period in view of the arrival of international fashion legend Elie Saab in the branded residences business in partnership with M3M India.
This major partnership symbolizes the initial entry of fashion legend Elie Saab into high-end residential properties in India, developed in Sector 111, Gurgaon, in the emerging area of the ever-expanding Dwarka Expressway. These residential properties shall bring in an altogether new dimension of super-luxury living.
A Landmark Collaboration in Indian Real Estate
Elie Saab is a name that symbolizes elegance, sophistication, and luxury. Internationally renowned for dressing up royalties and superstars, this collection brings its design aesthetic into the residential segment through this partnership. The partnership with M3M India, one of the most prestigious luxury developers of Gurgaon, marks a harmonious fusion of global design sensibilities and real estate acumen of India.
This collaboration brings Elie Saab’s iconic design philosophy of symmetry, texture, and elegant details to beautifully designed spaces to create living experiences. Coming together as a collaboration, Elie Saab and M3M Group aim to set a brand-new benchmarking trend in ultra-luxurious homes for India.
Why Sector 111, Gurgaon Is a Strategic Choice
Sector 111 has a great location on the Dwarka Expressway, which is one of the most prominent developments of the NCR region. The location provides unobstructed connectivity to Delhi, IGI Airport, and prominent business centers of Gurgaon.
It comes under the Smart City Delhi Airport (SCDA) zone, which is planned to be a future-ready area with international-class infrastructure, broad roads, and modern civic facilities. With an increasing demand for high-end residences and a lack of branded housing options in the market, Sector 111 is considered a prime spot to invest in luxury real estate.
Design Philosophy Inspired by Haute Couture
What really sets this project apart, however, is its elegant design narrative imbued with Elie Saab's signature of clean lines, gracious proportions, and discreet opulence. Architecture helps make comfortable homes. Spacious layouts with high ceilings include large floor-to-ceiling windows that allow abundant natural light and panoramic views.
Premium materials such as imported marble flooring, bespoke fittings, designer kitchens, and color palettes carefully selected based on couture craftsmanship characterize interior spaces. Smart home automation and advanced security systems round off the modern conveniences and contribute to an increase in everyday living comfort.
World-Class Amenities for an Elevated Lifestyle
The project has been conceived with a holistic lifestyle offering in mind and not otherwise. Residents here are going to have access to a number of luxury amenities that are matched with international standards.
It boasts key facilities such as a large clubhouse with lounges, wellness, and Spa facilities, yoga, Meditation areas, an equipped fitness center, sports facilities, indoor, outdoor sports courts, and landscaped parks. Specifically designed areas are offered for kids, socializing, and recreation, ensuring that people of all age groups have facilities suited just for them.
Another area that is considered pertinent is sustainability, where green concepts like water conservation, energy conservation systems, and designed green spaces have been integrated into it.
Exclusivity and Investment Appeal
The Elie Saab Residences M3M will be developed as a low-density, ultra-premium development with only a few luxury units available for purchase. Brand residences worldwide have shown immense potential in terms of appreciation, owing to their unique identity, superior quality, and global brand recognition.
In the Indian market, the demand for premium residential properties with global ties has been gradually rising, making this project an attractive long-term investment option.
Sare Home and Crest in Gurgaon will further enhance the international appeal for Gurgaon as an already prominent luxury real estate marketplace.
Summary
The M3M Group and Lebanese couturier Elie Saab’s joint project at SGN, or Sector 111, is a revolution of its kind, marking an altogether new perspective of luxury residential spaces in India. It is not merely about larger sizes and high-end finishes but an experience that gets defined by design and a cosmopolitan class of its own.
This is a result of the changing aspirations of new-generation Indian buyers who are looking for individuality, international standards, and a sought-after location.